Lead intake
Every lead, one inbox
Leads from every vendor land in one place, ready to work. Nothing waits in an inbox no one checks.
All lead types, together
Aged data, live transfers, and web forms land in one inbox. You stop checking five vendor portals to find out who called.
On screenLead type filters cover vendor, direct mail, internet, and inbound leads.
Know the moment it arrives
A new lead pops an alert on your screen and a green count on Pipeline. Open Pipeline and the count clears.
On screenNew-lead alerts show on screen and as a green count on Pipeline.
Connect any vendor
Add a vendor connection and Apticus mints a private webhook address for it. The first test lead shows up on screen without a reload.
On screenThe Connect a vendor flow shows a live status strip for the first lead.
Know what each lead costs
The CPL dashboard breaks down cost per lead and cost per sale by vendor. Spot an expensive vendor before it eats the month.
On screenThe CPL dashboard ranks vendors by cost per lead and cost per sale.
